"You can work on incredibly interesting and difficult challenges, make money, and have a fulfilling career while improving people's lives and the planet's life. So what's stopping you from joining this movement?"--Cai Linton, CEO and cofounder of Multus Media, UK-based startup accelerated by IndieBio NY in 2020. In this OBio episode: Insights from Cai's previous work experience in academia research and at an IP law firm How Multus Media uses Machine Learning to optimize the development of their growth media Advice for aspiring biotech founders Find me on Twitter @SofiasBio for more biotech content.