Episodes
00:00 Introduction: Outsourcing, AI, and the Future of College Education
03:44 The Impact of Remote Work on American Workers
06:30 The Rise of the Global Workforce
26:41 Reevaluating the Concept of Equity in a Global Economy
27:39 The Rise of Robotics and AI in the Workforce
29:07 Remaining Competitive in a Changing Job Market
31:32 The Future of Credentialing
35:09 The Gig Economy and the Freelancification of Work
37:24 Government Policies and the Impact on Employment
47:37 The...
Published 05/08/24
00:00 Government Bureaucracy and Productivity
07:05 Enforcement of Intellectual Property
14:37 The Speed of Government Action
30:45 The Impact on Brands and Creators
41:04 Innovative Brands: Malbon Golf and Rude
53:29 Challenges of Growing a Fashion Brand
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently...
Published 05/01/24
00:00 Introduction and Overview
08:10 The Impact of Taxes on Entrepreneurship
15:20 The Rapid Growth of Temu
33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce
41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property
52:04 Being Proactive and Vigilant in Protecting Your Business
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered...
Published 04/24/24
00:00 Introduction
08:02 Transitioning from Agency to In-House
30:34 Unlocking New Levels of Growth
37:26 Expanding into Consumables and Higher-End Appliances
46:29 Segmenting Ad Sets for New Product Categories
57:37 Measuring and Comparing Creative Metrics
01:08:28 Maximizing Potential through Editing Existing Creative
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered...
Published 04/17/24
00:00 Introduction and Overview
09:04 Personalized Investing
16:33 Growing your brand is hard
27:50 Managing Illiquid Assets
38:32 Employee Stock Ownership Plans (ESOPs)
50:31 Investing in Growth Before It's Needed
58:00 HexClad and Amazon
01:09:24 Q1 Recap at Simple Modern
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP...
Published 04/10/24
00:00 Introduction
03:09 Panzerism: Trust No One
04:06 Termination of Relationship with an Agency
07:53 Success, Failure, and Overvaluing Contributions
09:46 Building Trust and Hiring Practices
13:32 Challenges with Meta Advertising
15:00 Diversification into Other Channels
25:17 Transitioning to Other Channels
27:40 The Importance of Profitability and Knowing Your Numbers
30:01 Dealing with Meta Performance Issues
31:01 Navigating Conversion Lag and Meta Changes
36:19 Balancing...
Published 04/03/24
02:00 Preparing for Father's Day
07:14 Content Planning and Pricing Strategy
11:11 Media Mix and Channel Activation
29:45 Channel Diversification and Crop Rotation
32:39 Initial Wins and Marketing Strategy
33:36 Challenges with Meta Platforms
35:09 Identifying Issues and Taking Action
36:08 Reallocating Budgets and Measuring Incremental Lift
38:47 The Importance of CPM and Channel Diversification
44:12 Building Redundancy and Expanding Product Categories
51:07 Creating Artificial...
Published 03/27/24
00:00 Introduction and Background to Roman
06:05 Roman's Journey and Current Ventures
10:14 Lessons from Rocket Internet
13:29 Communication Platforms and Future Plans
24:32 The Importance of Supply Chain Management
31:02 Building Strong Relationships with Suppliers
32:21 Using Factories as Financing Partners
32:55 Negative Cash Conversion Cycles and Negotiation
35:14 Building Transparent and Trusting Relationships with Suppliers
38:38 The Success of Multi-Brand Models
41:28...
Published 03/20/24
00:00 Introduction and Market Update
07:39 D2C Apocalypse: Meta Issues
33:02 The Challenges of Being an Amazon Seller
34:21 The Importance of a Differentiated Value Proposition
35:07 The Evolution of Direct-to-Consumer (DTC) Brands
36:01 The Role of Product and Brand in Retail
37:28 The Potential Ban of TikTok
38:13 Regulatory Concerns and Potential Buyers for TikTok
40:14 The Uncertainty of TikTok's Future
42:31 Considering the Impact of TikTok's Potential Ban
44:21 The Need for Focus and...
Published 03/13/24
00:00 Ridge Retreat
03:12 Off-Site Team Building
06:08 Challenges of Hosting Retreats
07:36 New Product Launch: Hexclad Pizza Steel
11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness
15:21 Actionable Insights from Brand Awareness Data
20:59 Awareness vs Competitors
25:11 The Size of the Market
29:14 Expanding the TAM
31:05 Brand Awareness vs Brand Affinity
33:01 Building Market Share Regionally
35:24 The Importance of Household Penetration
36:19 Creating Organic...
Published 03/06/24
In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean explains that the skills that made Ridge successful in the past, such as digital marketing, are no longer as relevant due to changes in the digital advertising landscape. The partnership with Marques aims to...
Published 02/28/24
03:42 Discussion on January Retail Sales
24:07 Analysis of Shopify's GMV in Q4
33:09 Panzerism of the week
41:49 Creating a Fun Work Environment
44:00 Yeti's Earnings and Expansion into Cookware
54:00 Challenges in the Bag Industry
01:05:23 The Importance of Gross Margin in Business Growth
Operators Exclusive Slack: https://join.slack.com/t/9operators/s...
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure...
Published 02/21/24
00:00 Introduction and Random Conversations
06:00 Review of Tapestry's Earnings
20:16 Discussion on Amer Sports IPO
28:17 Analysis of Shopify's Price Increase
42:16 Exploring TikTok as a Marketing Platform
46:34 Sean's Bearish View on TikTok
48:29 Overspending on Amazon Advertising
53:24 Evaluation of TikTok
57:13 Assessing TikTok's Audience Trust
59:07 Complexity and Uncertainty in Geopolitics
01:04:43 Handling the Unknown in Business
01:05:38 Geopolitical...
Published 02/14/24
00:00 January Performance
03:06 International Expansion
06:23 Competitor Challenges
11:31 The Rise and Fall of Brands
19:01 Surprising January Results
22:03 International Market Opportunities
32:00 Inventory Shortage
38:54 Scaling and Customization Challenges
39:28 Using Pre-Orders to Manage Demand
40:13 Scarcity as an Asset
41:46 Expanding to International Markets
42:16 Leveraging Scarcity for Higher Margins
45:13 Conditioning Customers to Act Quickly
Summary: The conversation...
Published 02/07/24
Episode 41
Summary
The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of understanding the competitive landscape and share their thoughts on spending time and energy on competitors. The conversation also touches on the concept of red ocean industries and the benefits of being in a growing category. The Operators emphasize the need to focus on running your own race and the dangers of imitating competitors without...
Published 01/31/24
00:00 Enhancing customer experience through digital merchandising planning.
10:44 Seasonal merchandise crucial for successful wholesale strategy.
12:55 Research shows too many options can overwhelm.
20:32 Omnichannel complexities and retail trade-offs.
25:38 Exclusive SMU unit requires strategy.
29:50 Business adaptability leads to changes and growth.
38:15 Align products with brand message for success.
44:08 Merchandizing and brand building define company values.
46:29 Capitalizing...
Published 01/24/24
00:00 The Importance of Taking Time Off
03:27 The Productivity Hack of Taking Space
05:05 Defining Productivity for Different Roles
10:18 The Lion Work Ethic
12:20 The Value of Planning and Prioritizing
13:53 The Importance of Delegating and Empowering Others
19:27 Differentiating Between Where and Why vs. What and How
22:30 The Potential of TV Advertising
24:14 Exploring Different Top-of-Funnel Sources
27:37 The Role of Owned Retail in Top-of-Funnel Awareness
29:15 The Limitations of...
Published 01/17/24
00:00 Introduction and Importance of Inventory Management
01:24 The Complexity of Inventory Management
03:20 Factors Affecting Inventory Risk
05:27 Time-Based and Seasonal Inventory Risks
07:23 Product Market Fit and Specificness as Inventory Risks
09:15 The Financial Engineering Aspect of Inventory
10:04 The Impact of Inventory on Lending and Credit
13:15 The Importance of Managing Downside in Inventory
15:32 The Risks of Overstocking and Understocking
19:09 The Impact of Macro Factors on...
Published 01/10/24
Operators Bonus Episode
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
Published 01/03/24
00:00 Introduction and New Year's Celebration
01:29 Annual Planning and Quarterly Execution
03:17 Purpose and Use of Reporting
08:36 The Role of CEOs in Reporting
10:58 Expectations for 2024 in the DTC Industry
19:31 The Nature of Human Behaviour and Risk
24:47 Review of E-commerce Performance in 2023
29:23 Expanding Target Audience and Design
35:14 Targeting Niche Audiences
38:44 New Stuff, New Places, New People
41:10 Generating Demand and Acquiring New Customers
42:49 Conversion Rate for...
Published 01/03/24
This is a special unreleased episode. The third show ever recorded by the Operators.
(00:00) Introduction and Appreciation
(01:57) The Effectiveness of Facebook Ads
(03:35) The Role of Other Advertising Platforms
(06:11) The Importance of In-Market Demand
(08:17) The Debate: Remote vs. In-Office Work
(17:03) Advantages of In-Office Work
(21:23) The Challenges of Hybrid Work
(25:35) The Future of Work: Remote or In-Office?
(32:14) The Long-Term Trend of Work from Anywhere
Operators...
Published 12/27/23
December Pulse Check
Peak Gift Giving Period
Measurement of ROAS & MER
Marketing Spend and Meta Ads
Cost Caps
Media Mix and Advertising Platforms
Google vs. Facebook Advertising
Different Advertising Strategies for Different Businesses
The Role of Demand Generation and Search
Factors Influencing Success on Facebook and Google
The Importance of Intent Capture and Creation
The Dominance of Meta (Facebook) in Advertising
The Influence of Facebook Ad Dollars on E-commerce
The Future of...
Published 12/20/23
00:00 Introduction and Personal Updates
01:22 Twitter Game and Ecommerce Metrics
04:18 Using Logos on Websites
06:05 Opinions and Authenticity on Twitter
09:25 The Skill Tree Framework for Ecommerce
13:43 Taking Opportunities and Working at Growing Companies
19:19 The Nuances of Ecommerce and Individual Businesses
21:07 Personal Balance Sheets and Financial Security
25:20 The Impact of Personal Balance Sheets on Decision Making
31:51 The Role of Personal Balance Sheets in...
Published 12/13/23
00:00 Exciting holiday sales followed by January slowdown.
04:32 Demand pulled forward during sales?
06:47 Embrace competition; it's a lever.
15:31 Rise in national brand sales surpasses expectations.
18:45 Innovation and freshness drive marketing success.
21:49 Water bottle manufacturing builds billion-dollar industry.
23:50 Silicone lid production is cost-prohibitive compared to China.
29:32 We need capital and better incentives for manufacturing. Dependence on China is a business...
Published 12/06/23