Join Nate Matherson as he sits down with Billy Broas for the twenty-sixth episode of the Optimize podcast. Billy is a copywriter, marketing consultant to top entrepreneurs, teacher, and creator of the famous Five Lightbulbs messaging framework. He left a career in the energy industry to become a solopreneur and hasn’t looked back. In this episode, Billy and Nate provide a comprehensive conversation about product messaging through the lens of The Five Lightbulbs Framework. Billy dissects each lightbulb, providing our listeners with a detailed guide to enhancing messaging strategy to develop impactful connections with your audience. As part of the conversation, the pair dive into Billy’s time building, scaling, and exiting The Homebrew Academy, an online training website for homebrewers with thousands of members worldwide. Billy shares his tips for how he would do things differently when building a new affiliate site and how email newsletters play a vital role in the success of niche sites. As a special preview to our listeners, Billy shares details of his forthcoming co-authored book, “Simple Marketing for Smart People.” Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at [email protected]. Resources: Join Positional’s Private Beta Here: www.positional.com Check-in with Nate on LinkedIn & Twitter Check-in with Billy on LinkedIn & Twitter & Website & The Five Lightbulbs Framework Important Links:Best Beer To Try Before You Die: Pliny The Elder  The Honorable Mention: Trappist Westvleteren  Best Light Beer: Weihenstephaner Hefe Weissbier