Join Nate Matherson as he sits down with Andrew Holland for the twenty-seventh episode of the Optimize podcast. Andrew is the Director of SEO for JBH, a Digital PR and SEO agency for consumer brands. He spoke at this year's BrightonSEO San Diego, is the author of The Value of SEO, and is the creator of the Growth Through Content newsletter. In this episode, Andrew and Nate dive deep into Nate’s favorite topics: Digital PR and Link building. The pair discuss the strategy behind crafting and executing a successful campaign, the value of quality backlinks, and the common misconceptions surrounding nofollow links. Andrew also shares his thoughts on the SEO industry, its saturation, and what lies ahead for organic search in 2024. As a special bonus, Andrew talks about the power of building an audience on LinkedIn (he has 50k+ followers now!) and how you can maintain authenticity on the platform. Closing out the episode is our popular lightning round of questions! Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at [email protected]. Resources: Join Positional’s Private Beta Here: www.positional.com Check-in with Nate on LinkedIn & Twitter Check-in with Andrew on LinkedIn & Twitter Important Links:JBH Agency & The Value of SEO & Growth Through Content Newsletter