Join Nate Matherson as he sits down with Charles Floate for the thirty-eighth episode of the Optimize podcast. Charles is an SEO expert, entrepreneur, and investor from the United Kingdom. He’s behind The God of SEO blog and runs a successful link-building agency. Charles is known for his somewhat controversial SEO strategies, tutorials, case studies, and talks. In our episode today, Nate and Charles explore topics we have yet to discuss on the Optimize podcast, including a mix of white hat, grey hat*, and black hat tactics*. During the episode, Charles discusses niche sites' challenges and opportunities, including decreased exit opportunities, algorithm updates, economic conditions, etc. Charles also speaks to applying AI content strategies within SEO (ex., Programmatic SEO), expressing concerns about the quality and potential risks of bulk-generated content for your blog. Listen to hear why he suggests new domains to mitigate client risks. In this week’s deep dive, listen to Charles share everything you need to know about Parasite SEO in 2024. Charles gets tactical, sharing multiple case studies on how it works, why it works, and what results have been achieved with these tactics. Rounding out the episode, Charles and Nate cover topics like the future value of backlinks, Google’s use and transition away from quality raters, and how AI-generated content affects competition in SEO and content marketing. Closing the episode is our popular lightning round of questions!  For more information, please visit www.positional.com or email us at [email protected]. *Disclaimer from Positional: Google has published guidelines for acceptable practices for SEO. We recommend you review Google’s Search Essentials Guide to understand those guidelines before implementing some of the tactics discussed in this episode. Resources: Join Positional’s Private Beta Here: www.positional.com Check-in with Nate on LinkedIn & Twitter Check-in with Charles on LinkedIn or Twitter or his Website or Training Website