Join Nate Matherson as he sits down with Jesse McFarland for the fortieth episode of the Optimize podcast. Jesse is currently the CEO and Founder of SpearPoint Marketing and the Brands & Brews podcast host. Jesse is an SEO & Marketing leader with 15+ years of B2B, B2C, Legal, SaaS, Healthcare, & more. During the episode, Jesse and Nate break down various SEO strategies that are working and ones that should be avoided. Jesse shares the importance of aligning brand purpose, product, and audience with your SEO and content strategy and how this order of operations informs the content you should produce – not just blindly selecting keywords. In this week’s deep dive, listen to Jesse shares his experience of ‘humanizing’ AI-generated content and why you should value human-generated content before adding AI as a tool. As part of this conversation, Jesse outlines his workflows and editorial processes to take AI content and generate an E-E-A-T abiding ‘humanized’ version ready to publish. Rounding out the episode, Jesse and Nate cover topics like Technical SEO, site audits, link-building strategies that work (and don’t), and using LinkedIn to test or repurpose content. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at [email protected]. Resources: Join Positional’s Private Beta Here: www.positional.com Check-in with Nate on LinkedIn & Twitter Check-in with Jesse on LinkedIn or Twitter or His Website Important Links:SpearPoint AgencyBrands & Brews PodcastGreat Divide Brewing