Was Coca Cola originally made with Cocaine? Did Coca Cola invent Santa? Who knows the Coca Cola recipe? Dallas is joined by Bart Elmore, an award-winning Professor and Writer who investigates the impact of big business on our environment to answer all of the questions which bubble in our minds about Coca Cola. In 1864 Pharmacist, John Pemberton is injured in the American Civil War, finding himself bankrupt, addicted to morphine and trying to ween himself off it. If you're thinking about the person who's about to create the best brand in the world.... you might not think of this guy. He concocts a tonic in his backyard to deal with his addiction to help take the edge of, but little did he know, he was creating arguably the most recognisable drink and brand in the world. To learn more about the fascinating world of Coca Cola, make sure to check out Bart Elmore's book Citizen Coke: The Making of Coca-Cola Capitalism. Edited by Tom Delargy, Produced by Alex Carlon & Freddy Chick. Senior Producer is Charlotte Long. Discover the past on History Hit with ad-free original podcasts and documentaries released weekly presented by world renowned historians like Dan Snow, James Holland, Mary Beard and more. Get 50% off your first 3 months with code PATENTED. Download the app on your smart TV or in the app store or sign up at historyhit.com/subscribe You can take part in our listener survey here. Hosted on Acast. See acast.com/privacy for more information.