It’s no secret that helping gen pop clients see success can be tough. It can seem daunting when you imagine that there’s more trainers and coaches entering our industry ever year, yet as a whole, we’re seeing a steady decline in our physical capacity and dealing with more severe chronic diseases than ever before. So I went searching for someone that would really tell me how it is, and that’s why today I’m pumped to have Uh-rom Gri-gor-ian on the podcast. A former finance bro and party boy, Aram came to the hard realization that it wasn’t the material things in his life that drove him, but rather the impact that he made on the lives of others in a positive way. He started personal training people after being laid off from his finance job, and 10 years later, has coached hundreds of clients with his belief system of food quality/quantity, training intensity/frequency and rest/recovery. He provides food for thought daily on his Instagram page @4weeks2thebeach and he gets clients to release themselves of their limiting beliefs by changing perspective and helping folks see that there are solutions to everything if you want to find them. He also co-hosts the Other Side Lifestyle podcast and hosts The Real Coaches Summit, an education based event for coaches and enthusiasts. So in this episode, we talk about a bunch of hot button topics, as well as filters you can use to reframe diet and exercise.   You think about everything else in your life…why shouldn’t you have to think about your training and nutrition? – Aram Grigorian   This Week on the Physical Prep Podcast: * How Aram changed from Financo Bro to FITNESS bro. * His career path, and inside peek into what his life and business look like these days. * Aram’s “Big Rocks” when it comes to both training and nutrition. * The value of regularly getting on the scale and untethering emotion to the number. * The biggest mistakes or misconceptions he deals with in weight/fat loss. * Tracking Calories: Good thing? Or Bad thing? And why? * What Aram means when he talks about “earning” your optimal. * Why he started the Real Coaches Summit, and why he puts so much time and energy into it. * How he can boast “the best experience you’ll ever have at a fitness conference” – and back it up. * The struggles he’s dealt with running an in-person event. * The BIG Question. * An extended lightning round where we talk about podcasting lessons learned, how to get online clients, his thoughts on intermittent fasting for men, and what’s next for Aram Grigorian.     Connect with Aram: * Aram Grigorian on Instagram (4Weeks2TheBeach) * Real Coaches Summit   Get Your FREE Business Diagnostic from the Ideal Business Academy! Are you a trainer, coach or rehab professional who wants to: * Generate more leads and new clients for your business? * Systematize your operations and streamline your workflow? * Or find ways to leverage your time so you can work less and keep more of your hard-earned money? If so, you’ve gotta trust me – Pat Rigsby is your guy. Whether it’s lead generation, dialing in and systematizing your operations, or moving into the online space and seeing success, Pat and his team from the Ideal Business Academy can help you get here. If you’d like to learn more about what Pat can offer, please email him directly at a href="mailto:pat@patrigsby.