What does it REALLY take to be successful as an online coach? And perhaps more importantly, how do you make sure your success isn’t fleeting – but sustainable as well? If you’ve ever considered moving into the online coaching, you’re going to love this weeks episode with Allison Tenney! Allison believes that through strength training and fitness, she can help women build next-level strength, confidence, and the courage to seize their personal power. Prior to her time as an online coach, Allison worked with college athletes for 13 years as the assistant soccer coach and high-performance manager for the women’s soccer team at Seattle University. And in today’s episode, we’re going to talk about what it really takes to move online and build a successful training and coaching business!   Sure I’m a good coach…but that doesn’t translate to a successful (online) business all the time! – Allison Tenney   This Week on the Physical Prep Podcast: * Allison’s origin story and how she got started in the world of physical preparation. * Why she initially moved into the online space, and the identity shift (and struggles) that ensued. * The reservations she had going from offline to online, and how she overcame them. * Finding your target market, and why the long road is absolutely the way to go. * How YOU can go about finding your target market as well (Hint: they’re probably a lot like you in the past!) * Allison’s thoughts on building a business that’s successful and sustainable for the long haul. * Matching your messaging with your market to make sure you’re talking to the right people in the right way. * Her approach to content creation, and why you have to find the styles and mediums that work best for you. * Thoughts on “comparisonitis,” and why the most important person to compete against is YOURSELF. * Allison’s real talk on juggling all of the things in life. * A really fun lightning round where we talk about pros and cons of running your own business, her least favorite part of content creation, and what it’s really like to deal with Dave Tenney on an ongoing basis!   Connect with Allison: Allison Tenney on IG AllisonTennyFitness.com   Related Links: * Dave Tenney Podcast(s) * Dan Uyemara on Scaling Your Business, North-Star Metrics, and Making Sales Easy * Julia Glanz on Using Your Hormones to Super Charge Your Results in the Gym * Shanté Cofield on Identifying Your Why and Building Your Brand * Jill Coleman on How to Build a Successful and Rewarding Online Fitness Business * Psychology of Money   Will 2024 Be Your Best Year Ever? It Can Be With the RTS Annual Program! Are you ready to take your health and fitness training to the next level and make 2024 your best year yet?