Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships. Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital. I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey....