I don't love listener "avatars." They're not real people! And you want real people listening to your podcast, right? So how do you determine WHO your ideal listener is, especially when you haven't launched yet? How do the hosts of a brand new purpose-driven podcast communicate their vision and cultivate a listening community? And why is this so important anyway? Time to break down the particulars in this session of “Office Hours” with guests Stacie Lampkin and Mike Palazza, podcasting newbies who are *this close* launching their show, Healthcare Behind the Scenes. The pair reached out to Podcast Envy for strategic advice on a few premise and format aspects of their show.  From refining the example of their ideal listener to highlighting their co-hosting strengths, our coaching session yielded tips that will help you craft an inspired show of your own, one that cuts through the status quo. Is purpose-driven podcasting for YOU? I’d love to hear your thoughts! Email me, [email protected], DM me or comment on this episode’s thread on Instagram @thecreativeimpostor, or leave it in a review at ratethispodcast.com/envy. Peace, love & podcasting, Andrea Klunder, Your Podcast Boss   Get the full show notes including links to shows and episodes referenced at:  http://www.thecreativeimpostor.com/podenvy090 Podcast Angels: Join the wait list to work with The Creative Impostor Studios! Each year, we partner with a select number of shows on launch, strategy, and production/editing. Right now we are getting ready to select shows for 2022. If you're ready for support in crafting a new show of significance or taking your current show to a new level, get on the list and I'll reach out for a Podcast Tea Date (i.e. complimentary intro call) to see if we're a match made in podcasting heaven. Save your spot here!   Libsyn: our recommended podcast hosting company Get your first month of podcast hosting free with promo code: envy at http://www.libsyn.com.   Connect with me Email [email protected] Instagram: @thecreativeimpostor LinkedIn: @andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.) *** Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show? Let me know in a review here: http://ratethispodcast.com/envy