Welcome to The Positioning Show with me, your host, April Dunford. I am the best-selling author of Obviously Awesome and a seasoned marketing professional who has worked with over 100 companies to help nail their positioning. This show is the ultimate guide to understanding and implementing effective positioning strategies. Whether you're an entrepreneur seeking to make your product stand out in a crowded market, a marketer grappling with the challenges of communicating value, or a product manager striving to master the art of positioning, this is the place to be. Click that subscribe or follow button now, or head over to www.positioning.show to stay up to date with all the latest episodes. — Where To Find April Dunford Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ —   Production and marketing by ⁠https://penname.co/