Today, I’m joined by Bruno Aziza, who has an incredible background in data and technology and is a dear friend of mine. He has held previous positions at Google, Oracle, Microsoft, and AtScale. He’s currently a Partner at CapitalG, which is Alphabet's independent growth fund. In today’s episode, we cover: The importance of starting with first principles. This means defining your set of beliefs, particular identity, and your core center of design for your product.  Why you should be competing at the service level for your customers, not the feature level. The biggest learning from Bruno’s time as the Head of Data & Analytics at Google Cloud. How to approach confrontation in the workplace. I’m very excited for you to listen.  And by the way, my book has officially launched!  You can order a copy of Sales Pitch by going to https://www.aprildunford.com/books  — If You Want To Skip Ahead: (00:00) Meet my guest Bruno Aziza (01:50) Transitioning from a big company to a startup (06:59) Bruno’s big takeaways from his time at a successful startup (14:20) How Bruno applies the “center of design” concept to his thinking (21:00) Connecting with customer pain points (27:59) Lessons from leading Data & Analytics at Google Cloud (33:01) Handling workplace confrontation (35:24) Why being hyper-realistic is a great way to approach cross-functional meetings  (38:18) Bruno’s role at CapitalG — Where To Find Bruno Aziza: LinkedIn: https://www.linkedin.com/in/brunoaziza CarCast: https://tinyurl.com/TheCarCast Where To Find April Dunford: Podcast Website: https://www.positioning.show/  Personal Website: https://www.aprildunford.com/  LinkedIn: https://www.linkedin.com/in/aprildunford/  Instagram: https://www.instagram.com/aprildunford/  Twitter: https://twitter.com/aprildunford — Referenced: CapitalG: https://www.capitalg.com/  AtScale: https://www.atscale.com/ — Production and marketing by https://penname.co/