Things you Should Be Thinking As a PPC Manager as David Szedtela speaks with the Managing Director Of Marketing Operation Company NameApogee Results. Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. Michelle is a creative...

Things you Should Be Thinking As a PPC Manager as David Szedtela speaks with the Managing Director Of Marketing Operation Company NameApogee Results. Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. Michelle is a creative...

David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together. "Marketing Now is filled with timeless advice that will help you gain an edge in your market. David Bain has interviewed hundreds of marketers who have years of experience in the digital space. He distilled all of that knowledge into the most actionable high-profit tips.

David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together. "Marketing Now is filled with timeless advice that will help you gain an edge in your market. David Bain has interviewed hundreds of marketers who have years of experience in the digital space. He distilled all of that knowledge into the most actionable high-profit tips.

We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on.

We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on.

The Paid Search Association is dedicated to serving the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. Today we speak to Mike Freedman, manger for Paid Search Association. Mike Freedman has enjoyed a successful career in the field of search marketing for more than two decades. He’s worked in client-side and agency-side paid search advertising and also for two niche...

The Paid Search Association is dedicated to serving the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. Today we speak to Mike Freedman, manger for Paid Search Association. Mike Freedman has enjoyed a successful career in the field of search marketing for more than two decades. He’s worked in client-side and agency-side paid search advertising and also for two niche...

Andrea Cruz is a Digital Marketing Manager at KoMarketing, where she leads and executes demand generationprograms for clients. Andrea is responsible for driving and implementing SEM, Social Media, ABM, and contentsyndication campaigns on platforms including Google AdWords, Bing Ads, Facebook, LinkedIn, and more.

Andrea Cruz is a Digital Marketing Manager at KoMarketing, where she leads and executes demand generationprograms for clients. Andrea is responsible for driving and implementing SEM, Social Media, ABM, and contentsyndication campaigns on platforms including Google AdWords, Bing Ads, Facebook, LinkedIn, and more.

LinkedIn Ads is one of the most difficult ad channels to get right because the clicks are expensive, so any mistake becomes an expensive one. What people miss is it's also the channel that closes the largest deals. They're the only agency worldwide that's a LinkedIn certified marketing partner. Their team of experts have managed over 300 LinkedIn Ads accounts, spent a cumulative $110M+ on LinkedIn, which includes 4 of LinkedIn's top 10 accounts. They make LinkedIn Ads rock and have the...

LinkedIn Ads is one of the most difficult ad channels to get right because the clicks are expensive, so any mistake becomes an expensive one. What people miss is it's also the channel that closes the largest deals. They're the only agency worldwide that's a LinkedIn certified marketing partner. Their team of experts have managed over 300 LinkedIn Ads accounts, spent a cumulative $110M+ on LinkedIn, which includes 4 of LinkedIn's top 10 accounts. They make LinkedIn Ads rock and have the...

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile,...

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile,...

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers. More context is here

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers. More context is here

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy.  Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency. This book talks about what AI and other digital marketing technology can and cannot...

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy.  Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency. This book talks about what AI and other digital marketing technology can and cannot...

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey. Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip...

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey. Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip...

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts. Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group. They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns. Kirk...

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts. Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group. They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns. Kirk...

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They’ll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can...

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They’ll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can...

PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. David Szetela welcomes back Aaron Levy from Elite SEM to discuss the major PPC ad formats that are available across Google Ads.  Most of the basic text and shopping formats are also available across Bing Ads. There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to...