Topics include The Personal Selling Process and Managing Salespeople. The discussion for this module is more in-depth than typical in an introductory course and people who are starting sales careers, were recently promoted to a sales manager position or given training or training program development responsibilities might get some useful information out of this podcast.

Topics such as Inventory Control, Logistics, and Types of Channels of Distribution are described in conceptual terms. Module 7 does include a more process oriented discussion of a typical channel of distribution and all the choices along the way. This module uses Walmart (and its alter ego Kmart) as its anchoring referent.

This lecture gives a thorough discussion of the special issues involved in marketing services (as opposed to goods). This podcast is heavily weighted relative to Modules 13-15 on Essay Test 4, so I gave a lot of real world examples for each major concept. Topics include the Four Ways in Which Services are Different From Goods, Customer Satisfaction, Disconfirmation of Expectations Model, Customer Lifetime Value and the Goods-Services Continuum.

Marketing professionals use Integrated Marketing Communications (IMC) as a replacement for the old catchphrase Promotions. Topics in this Module include the Elements of the Communications Process, the AIDA model and an example using a new soft drink introduction to explain the complex coordination of IMC and other marketing mix elements necessary to successfully introduce a new product.

Topics include How Manufacturers Pick a Retailer, Different Approaches to Distribution, Internet retailing and Different Types of Retailers. This podcast features Walmart and Lowes as key referents.

In this podcast, the professor stays close to the course text in discussing such old traditional multi-step processes as The Product Life Cycle, New Product Development Processes and the Diffusion of Innovation. People who work in marketing and are listening to this podcast as a refresher may feel a sense of déjà vu since this material has changed little over the last 30 or 40 years.

This podcast covers material for an introductory discussion about the Product part of the marketing mix. Topics include a simple introduction to Product Lines, Product Mixes, Brand Names and Packaging. It contains more detailed discussions about the importance of branding and the current battle between national and private (house) brands.

This podcast covers material for one of the most important concepts in marketing. Geographic, Demographic, Psychographic, Usage and Behavioral methods of segmentation are discussed with several specific examples used for each type. Other topics include Product Positioning, Targeting and Assessing Segment Attractiveness. The Coke-Pepsi and Verizon-AT&T battles were used to highlight key concepts.

Consumer Behavior is a core course in every marketing curriculum and almost half of marketing professors do research in this area. This podcast introduces all the key elements of the consumer decision process and discusses them with examples, but the level of discourse is relatively light. The only detailed discussion was about the Involvement variable and its moderating impacts on the process.

This podcast covers the different aspects of the business environment—technological, economic, legal, cultural, competitive environments. The key point throughout is how these factors affect (i.e. interact with) business and marketing decision contexts.

Topics include Elements of Marketing Strategy and Planning and Implementation. This podcast introduces many concepts which will be discussed in more detail later in the course. Special consideration is paid to understanding the cause for implementation failure.

An introduction to the Principles of Marketing course.

This is a short lecture about Pricing Strategy. The focus is on the advantages and disadvantages of different pricing methods. It concludes with a discussion of Every Day Low Price versus what the book calls High/Low (i.e. deal or sale based) pricing.

This short lecture introduces some basic material about marketing research to an audience that is assumed to be unfamiliar with the topic.

This lecture covers international marketing. Topics include Assessing Global Markets and Dealing with Cultural Differences.

This lecture covers advertising in detail with many examples used to give the student a real world referent to help them understand the concept along with public relations and sales promotion. Topics include the Elements of the Communications Process, Advertising Objectives, Determining the Advertising Budget, The Encoding and Decoding of Ads, Positioning, Media Buying, Putting Together a Media Kit and Different Types of Sales Promotion.