Are your "best customers" actually as loyal as you think? Or could it just be a matter of convenience? Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal! BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:  The three different tiers of customer loyalty - lazy loyals, limited loyals, and lucrative loyalsHow to identify which type of loyal customers you have, and why that distinction is so importantPractical strategies for turning limited loyal customers into highly engaged, "lucrative" loyal customersWhy fostering authentic advocacy from your best customers is so valuable (and how to avoid the pitfalls)The hidden costs of acquiring the "wrong" customers, and why it's critical to have a clear ideal customer profile When you finish listening, I'd love to hear your biggest takeaway from today's episode. Share it on LinkedIn and Tag me and Ali! Find Ali Cudby Alignmint for Growth Linkedin About Ali   Ali Cudby, Founder, and CEO of Alignmint Growth Strategies, is a dynamic force in transforming businesses through intentional customer experiences. With a mission to architect superior customer interactions that drive growth, Ali's expertise lies in aligning strategy and implementation for uncontainable growth. As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies. Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty. With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network. Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies. Beyond her role as a business leader, Ali taught Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds. In her podcast appearances, Ali brings a wealth of knowledge on customer experience, growth strategies, and the intersection of intentional processes and business success. With Ali, customer experience isn't just a department—it's the essence of cross-functional, intentional efforts driving businesses to new heights. NEW FREE RESOURCE The Focus Formula - How to make measurable progress on your CS Strategy every single day. CONNECT WITH RACHEL Follow at: LinkedIn Instagram WEBSITE https://provansuccess.com SUBMIT COMMENTS ON THE PODCAST WEBSITE https://psychologyofcustomersuccess.com WORK WITH RACHEL: CS Leadership Academy