Asian Americans are the fasting growing population segment and most affluent.  In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful.  Which generation are you dealing with?  How do you properly greet them?  What is most important to them about your product?  Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure.  One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas.  This episode will save you potential embarrassment and guide you to success. Also see our updated YouTube video at: https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)