What do you think of this podcast? I would very much appreciate a review from you!! Thank you!Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with ...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this complex landscape. You’ll hear about AI's ability to transform anyone into a seemingly credible source, raising pressing concerns about authenticity and t...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of industry-specific publications, e-newsletters, and live streams in targeting specialized demographics. Learn why mainstream media placements might not alwa...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast host Peter Woolfolk talks with Tara Baumgarten, Director of Public Relations and Strategic Communications at NKXT (Next), who brings her 20 years of PR expertise to the table. Tara shares invaluable insights into how conferences can be a game-changer for relationship buildi...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!Discover the unique ways the Newport News Police Department is connecting with their community like never before. Join host Peter Woolfolk as he features Captain Morgan Tiejens, Communications Director Kelly King, and Senior Communications Specialist Matt Michalec, who reveal the story behind "Running Code"—their innovative podcast that takes listeners behind the badge. You'll hear about the diverse ...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!Curious about the hidden intricacies of public relations between Brazil and the United States? Join host Peter Woolfolk as he chats with Vania Gracio, the brilliant mind behind Sing Communications, who unpacks over two decades of rich experience in corporate communications. We discuss the vital role of building robust relationships with Brazilian journalists, prioritizing local relevance, and embraci...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of...

What do you think of this podcast? Please give it a review! Thank you!Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join host Peter Woolfolk on the Public Relations Review Podcast as he and guest Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. tackle this critical question with Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding ligh...

What do you think of this podcast? Please give it a review! Thank you!Unlock the secrets behind successful political campaigns with our special guest, Matt Krayton, founder of Publitics. Get an insider look into how Matt’s firm crafts powerful message strategies that resonate with voters. Host Peter Woolfolk talks to Matt as he breaks down the tactical elements that determine a campaign's success from television ads to digital outreach. Discover the importance of understanding voter sen...

What do you think of this podcast? Please give it a review! Thank you!Unlock the secrets to effective communication within purpose-driven organizations as host Peter Woolfolk talks with Sarah Wood, CEO of Sarah Wood Communications. Discover how nonprofits and associations can amplify their reach by layering public relations on top of existing channels such as newsletters, blogs, websites, and social media. Through engaging examples like an affordable housing organization, Sarah reveals how ma...

What do you think of this podcast? Please give it a review! Thank you!Ready to transform your PR and marketing strategies with cutting-edge technology? Discover the game-changing potential of AI video editors on the latest Public Relations Review Podcast. Host Peter Woolfolk talks with Gaurav Sharma, half a world away, the innovative founder and CEO of AttRock, to explore how tools like Heygen and Synthesia.io are revolutionizing video creation and personalization. Gaurav shares his expert in...

What do you think of this podcast? Please give it a review! Thank you!Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key decisions and developed skills propelled him from crafting the LA Dodgers' first Facebook page to shaping global narratives. As you listen, you'll gat...

What do you think of this podcast? Please give it a review! Thank you!Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution from aspiring business owners to industry heavyweights, and the strategic alliances that fueled their success. Their stories not only provide the blueprints for starting and sc...

What do you think of this podcast? Please give it a review! Thank you!Unlock the power of precision in your media interviews with the unrivaled expertise of Dorothy Crenshaw from Mod-Op. As host Peter Woolfolk launches the discussion to explore the critical strategies for shaping your narrative, you'll learn how to come to any interview armed with your key points, ready to handle curveball questions with grace. Dorothy, with her rich background from Capitol Hill to the agency world, provides ...

What do you think of this podcast? Please give it a review! Thank you!Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of...

What do you think of this podcast? Please give it a review! Thank you!Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transformative journey from a local paper-centric approach to a dynamic, integrated communications plan. With their blueprint for success, institutions can c...

Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressing the importance of aligning PR measurement strategies with business objectives. Expect to be enlightened on how to navigate the complex terrain of popular measurement platforms, grasp the subtleties of sentiment...

Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game....

Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your...

From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the...

Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of...

Unlock the future of public relations with Sasha Dookhoo, vice president,  of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR...

Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (IDI), this episode is a...

Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in producing his podcast, including the use of text-to-speech conversions and creating downloadable transcripts. He also extends an invitation to all PR professionals to contact him for consideration to...