Host Peter Woolfolk talks with guest Steve Marcinuk, Managing Partner of Intelligent Relations Public Relations to discuss "Preston" a new innovative, public relations AI platform, offering affordable media coverage to growing companies.  "Preston" learns about your organization, connects you with relevant journalists, and saves costs while providing expert guidance. The platform is designed for small businesses, not just PR pros, to help build journalist relationships and offer tailored...

ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community?  Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan. As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as well...

Host Peter Woolfolk Introduces PR pro  Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects. For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking.  How about using the text from your ChatGPT output and inserting it into a text-to-video platform that creates video from written or typed text?  Wait!!  There's more. ChatGPT can work as a tool for ideas...

The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered in her communications position with DigiCert. She outlines her pre-trip preparation, the adjustments she needed to make to fit in, and much more. She also offers advice to determine your standing on...

This episode provides guidance to improve your content marketing and digital marketing for clients or your office.  It also offers tips to better use "paid media." Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his firm helps clients become more efficient and how to optimize for growth. Cahill explains how his new Press Jockey company can be of service to PR pros and presents a very special offer to use the new "Press Jockey" platform.  This system helps you...

PR people are most often focused on generating a press release to hype an organization's event, product, etc.  However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission.  The problem is these substantive internal opportunities do not receive the time needed to dig deep to uncover these PR jewels. Louise Grasmehr, LMG Public Relations, offers guidance to tap into these often heartwarming stories....

Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there.  They detail the major difference between PR practice there and in the U.S.  This episode is very insightful and well worth your listening time.   Share this episode with your colleagues. My...

Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact.  With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies,  helps mining companies tell their meaningful and impactful stories to potential investors. A most interesting component of Ira's information is a small list of everyday products people around the world use that have components derived from minerals from mines. The list...

In this Special Episode, I outline how I produced this verbal episode from ChatGPT's  1000-word written text self-description of how it can benefit the public relations professional.  From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written response. I asked for a 1000 word response for the sake of time.  I would be delighted to get your response to ChatGPT's self-described...

The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now available, why are you not using it?  Jess outlines the range of tasks he has asked of Chat|GPT and how well it performed. Jess also has a...

Is your client or company prepared to engage in "Corporate Social Activism?" As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism?  How do you decide which issues to engage with?  What are the benefits and downsides of this practice?  Gregg Feistman, Temple University, provides the guidance you need to be...

Trust is an important ingredient for high-performance staff and organizations.  Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions...

When you hear "Communications Audit" do your eyes glaze over? Never again!  My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit.  Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance.  She covers the use of focus groups, multiple digital platforms,...

When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study.  Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign...

Newsjacking continues to attract attention in PR circles.  Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services.  Newsjacking requires you to provide substance reporters can use.  Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource. Listen to this skilled professional as she outlines the methods she used to win journalists...

Storytelling is the proven method to successfully having your story told.  But what constitutes successful storytelling?  With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum...

With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines. What is the biggest mistake you could make when using these articles?  What should be your major objective for using them?  What...

Looking for ideas to add stimulation and acceptance to your storytelling presentations?  Look no further!  Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level.  In addition to relatable images did you know: that it's important to have a catchy title?  Define the main character,!  Include story context! And much more.  Axelle will help you include additional flair and emotions...

Have you ever witnessed unethical actions in your workplace?  Would you remain quiet? Would take steps to have these misdeeds stopped?  What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona,  recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans.  She began to face an onslaught of unfair and punishing treatment. Paula was...

How do you measure the success of your PR campaign?  How do you explain to your client how a successful outcome is determined?   Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign.  She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals.  She also mentions which platforms might be useful to collect this...

How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy.  The new firms must be funded and operational.  Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity.  With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help...

Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching.  This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches...

Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance?  What happens if your firm has a fire?  Where will you work then?  Did you back up all your files off the site?   Advance planning allows you to consider what "can we prevent from happening...

Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future.  How things change.  It was her marriage that got her there.  After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City.  With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began,...

Asian Americans are the fasting growing population segment and most affluent.  In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful.  Which generation are you dealing with?  How do you properly greet them?  What is most important to them about your product?  Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to...