Newsjacking continues to attract attention in PR circles.  Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services.  Newsjacking requires you to provide substance reporters can use.  Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource. Listen to this skilled professional as she outlines the methods she used to win journalists favor. Support the show