How do you measure the success of your PR campaign?  How do you explain to your client how a successful outcome is determined?   Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign.  She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals.  She also mentions which platforms might be useful to collect this data.  There is much more data than news clips to show success.  DON'T MISS THIS ONE!!!!! Learn more about this podcast at: "Public Relations Review Podcast" on YouTube and online. Support the show