Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance?  What happens if your firm has a fire?  Where will you work then?  Did you back up all your files off the site?   Advance planning allows you to consider what "can we prevent from happening NOW."  Too often crisis plans are prepared to address what to do AFTER a problem occurs.  Who is best equipped to manage this important function well?  Seasoned veteran Dave Oates, President of Public Relations Security offers important guidance to help you take action to PREVENT problems from getting out of hand. Also, learn more about this podcast at: https://www.youtube.com/watch?v=3D54NRSyeXs Support the show