Trust is an important ingredient for high-performance staff and organizations.  Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions together. Holly Carinci CEO, HwP PR, Vancouver, British Columbia, Canada, offers her experience and insight in resolving the growing concern for CEO's. Studies confirm that In high trust environments, there is simply less wasted effort spent on managing other people’s egos — leaving more energy to solve problems and get “real” work done.  This episode offers clarity and guidance for achieving the needed "Trust Deficit. My 2022 thank you to all of our listeners and to mention our continued growth.  At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries. We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review. Support the show