The day has finally come to celebrate a vision nearly a decade in the making, as the doors to the Purple Patch Performance Center in San Francisco's historic Mission District officially open. In this episode of the Purple Patch Podcast, IRONMAN Master Coach Matt Dixon takes us from seed to sprout with the story of how the performance center came to fruition through hard work, the endurance of spirit, and the adaptive evolution of the dream. Matt takes us from a special idea tangled in red tape to an opening day threatened by the impacts of a global pandemic. (22:07) "Greatness emerges from the ability to adapt, be changeable, and to navigate obstacles. And so the truth was that the center suddenly became a real-life situation of a phrase that we love at Purple Patch, we needed to evolve or die as a business, literally. And so we had no option, we had to adapt." Matt gives us a preview of the center, its partners, and the services it provides, that embody the Purple Patch Pillars of Performance and helped make the dream of the Purple Patch Center come true. With the official launch party set for October 20th, 2022, Matt welcomes everyone to attend the grand opening and to follow along today as he frames the vision for the center as a hub for local athletes of all levels and a beacon for athletes all over the world. (38:58) "It's not just going to be elite athletes, there's going to be a hodgepodge, a melting pot of all different sorts of levels of focus and goals. The only key, the only demand is a thirst and desire and ultimately commitment to improve. And so this will attract, I hope, time-starved athletes. Really busy professionals and executives, parents that are looking to improve their energy and perhaps their body composition, and anyone that is invested in their personal health, performance, and energy throughout life." The grand opening is a free event open to everyone. You don’t need to be a current Purple Patch member to attend. Feel free to bring your friends, family, and fellow fitness enthusiasts along to see what the Purple Patch Performance Center has to offer. Episode Timestamps 00:00 - 05:49 - Welcome and Episode Introduction 05:57 - 09:02 - Matt's Newsings 09:14 - 13:34 - Word of the Week 13:42 - Episode 235: The Purple Patch Performance Center: Journey to the Grand Opening Purple Patch Video Podcast and More RSVP For The Grand Opening Of The Purple Patch Performance Center More About The Purple Patch Performance Center Learn More About IOG Services at The Purple Patch Performance Center Learn More About Precision Hydration and Fueling Services at The Purple Patch Performance Center Learn More About Sports Medicine Institute Services at The Purple Patch Performance Center Free Live Webinar - Free Speed: Essential Strategies to Help You Align Trained Potential with Race-Day Performance Training Camp - 2023 Kona Triathlon Camp Purple Patch Coaching Consultation The Purple Patch Center is Open - Learn More and Schedule a Visit Purple Patch and Episode Resources This episode is sponsored by our collaboration with INSIDE TRACKER. Inside Tracker and Purple Patch - Receive 20% off their services with code: PURPLEPATCHPRO20 Ask Matt Anything - Leave a voicemail question for Matt Learn more about Purple Patch Squad High-Performance Training Program Join Bike Squad - Don’t just exercise and work out; learn to train with our structured online cycling program Join Run Squad - Increase your running performance through our progressive, multi-sport approach to running Learn more about Purple Patch Fully Customized 1:1 Coaching Learn more about Purple Patch Strength Programming Purple Patch Swim Analysis Stay Up-to-Date with Purple Patch News and Events Purple Patch Upcoming Webinars and Events