Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen
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Description
In this podcast, Former Sears Canada CEO Mark Cohen dissects where department stores went wrong as e-commerce emerged and shares key lessons all retailers can apply in order to remain competitive in a changing industry. In particular, Cohen says that retail executives must be flexible and anticipate that trends today may not exist tomorrow. Executives must constantly assess their markets and use up-to-date and even predictive analytics to stay ahead of the curve.
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