8 Questions With Brock Weatherup, Former PetSmart E-Commerce Exec
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Description
Having started in e-commerce during the industry’s early days, Brock Weatherup has a lot of perspective on what marketing strategies work to grow an online retail business, and what efforts fall flat.
Much of his experience is rooted in the pet care segment. He was CEO of PetFoodDirect, then took the helm at Pet360, which was acquired by PetSmart in 2014. After the acquisition, Brock became PetSmart’s Chief Digital Officer.
In this podcast, Brock shares lessons for e-commerce success.
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