It’s time to rethink how Facebook can help you achieve your e-commerce goals. In this episode, AllHeart paid social manager Randall Evenson explains how Facebook became a critical part of the retailer’s customer acquisition and revenue growth strategy. With granular prospecting and retargeting on Facebook, the medical apparel and equipment retailer was able to implement full-funnel marketing and create a ripple effect that boosted performance on all of its paid marketing channels.