Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now
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Although Google pushed it’s cookie ban to 2023, retailers need to prepare for a cookie-less future now. Shoppers expect greater privacy and security than ever before, says NRF VP of Retail Technology and Cybersecurity Christian Beckner. On this episode of Retail Uncharted, he explains how retail marketers can get privacy and security right while still driving sales.
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