In this episode of Retail Uncharted, Sidecar’s Mike Perekupka and Brittany Lerario take a deep dive into Mission Boat Gear’s Amazon Advertising strategy and how it supports the retailers’ marketing efforts on other marketing channels.

In this episode of Retail Uncharted, we spoke with Prince Ghuman co-founder of PopNeuro.com and author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes or Brains and explored how neuromarketing can potentially revolutionize the way retailers approach online advertising. 

In this podcast, we discuss what the retail industry will look like after COVID-19. What permanent impacts should retailers be planning for now? Featuring co-founder of JustBrand Limited Justin Silverman, Senior Product Manager at Sidecar Mike Perekupka, and Senior Director of Integrated Digital Strategy at Sidecar Mike Farrell, this podcast predicts how the retail industry will evolve in light of COVID-19 and the biggest trends retailers should prepare for.

Shoppers have fallen in love with online marketplaces like Amazon and Wal-Mart. They provide a level of convenience shoppers have come to expect, from fast shipping to incredibly low prices.And according to Internet Retailer, nearly 50% of all online purchases on marketplaces. Sidecar spoke with Internet Retailer Research Director Fareeha Ali in a recent podcast to discuss the growth of online marketplaces and how retailers can tap into this opportunity.

Kelli Patterson, Senior Manager of Digital Marketing at Moosejaw explains why the outdoor retailer made the switch from last touch attribution to multi-touch, how her team got the project off the ground, and what the results have been so far. Sidecar's Senior Director of Market and Customer Intelligence Mike Farrell leads this interview and explores the growing need for retailers to abandon outdated last touch models.

In this podcast, profit strategy expert Rafi Mohammed explains why personalized pricing, though tempting from a profit standpoint, will ultimately hurt retailers in the long run.

One of the top influencers in the world of predicting customer behavior, Peter Fader, Ph.D., discusses customer lifetime value and the advantages of adopting a customer-centric approach. Dr. Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania.

In a conversation with Sidecar, research fellow at the MIT Initiative on the Digital Economy Michael Schrage argues that investing in one's customers, and in turn creating better customers, is the key to groundbreaking retail innovation. The most successful companies today have embraced this paradigm shift by making their customers more valuable to their business, says Schrage. In this podcast, Schrage explains how retailers can emulate top companies like Netflix and actually create better...

In this podcast, Former Sears Canada CEO Mark Cohen dissects where department stores went wrong as e-commerce emerged and shares key lessons all retailers can apply in order to remain competitive in a changing industry. In particular, Cohen says that retail executives must be flexible and anticipate that trends today may not exist tomorrow. Executives must constantly assess their markets and use up-to-date and even predictive analytics to stay ahead of the curve.

In this podcast, Spiegel Research Center Executive Director Tom Collinger & Research Director Ed Malthouse explore the actual impact of customer reviews on sales, and explain how retailers can increase conversions as much as 270%.

Vicki Cantrell, Executive Director of Shop.org and SVP of Communities at the National Retail Federation, is speaking at the 2016 Shop.org Digital Summit in Dallas, TX. Shop.org will gather more than 5,000 retail professionals to network and discover the latest in digital retail.  Last week, Vicki provided Shop.org 2016 preview on the podcast podcast. Our chat is the perfect appetizer for Shop.org, but it’s a must listen for anyone working in e-commerce.

Having started in e-commerce during the industry’s early days, Brock Weatherup has a lot of perspective on what marketing strategies work to grow an online retail business, and what efforts fall flat. Much of his experience is rooted in the pet care segment. He was CEO of PetFoodDirect, then took the helm at Pet360, which was acquired by PetSmart in 2014. After the acquisition, Brock became PetSmart’s Chief Digital Officer. In this podcast, Brock shares lessons for e-commerce success.

Few people know e-commerce like Zak Stambor, Online Marketing Editor at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and marketers — providing him with a truly holistic understanding of this exciting space. In this podcast, we discussed IRCE 2016, the ever-changing Google SERP, and why mobile is still a challenge after all these years. Our chat is the perfect primer for IRCE 2016.