In this episode of the Profitable Salon Podcast, Kayla Swanson and Katie Whitledge discuss essential strategies for salon owners to differentiate themselves in a competitive market. They emphasize the importance of SWOT analysis, digital presence, website optimization, and client retention strategies. Key takeaways include personalized experiences, building a strong team page, implementing conversion funnels, and assessing client culture fit. Tune in for actionable insights to elevate your salon business!