Episodes
The beauty industry is constantly changing, staying ahead of the curve is essential. Today we will uncover the biggest roadblocks to salon growth and how to take action. Embark on a journey with Kayla and industry powerhouse Vivienne Mackinder on the Profitable Salon Podcast! Together, they uncover the secrets to conquering the beauty industry's toughest challenges. With Vivienne's decades of expertise, you'll gain priceless insights to skyrocket your salon business. Don't miss out – tune in...
Published 05/08/24
Published 05/08/24
Join Kayla Swanson and Jason Everett in exploring the implementation of a "Code of Honor" inspired by Blair Singer's book. Learn how to solve salon team and culture problems effectively, foster unity, and strengthen your organizational culture. Discover the step-by-step process, common mistakes, and the transformative impact of implementing a Code of Honor in your salon or any organization. Want a copy of our COH? TEXT "COH" to (916)258-0720
Published 05/01/24
Learn how to manage difficult clients and maintain a positive salon environment with these key tips. Recognize signs indicating it's time to part ways with problematic clients, such as constant complaints or scheduling issues. Firing clients can benefit your salon by showing support for your staff and upholding high standards. Handle client complaints professionally by listening to both sides and addressing issues promptly. Utilize consent forms to manage client expectations and clarify...
Published 04/24/24
In this episode of the Profitable Salon Owner Podcast, host Kayla Swanson welcomes Carla Sardinha-Unger, a personal growth coach and EFT tapping practitioner, to discuss alternative support methods for salon staff. They delve into the challenges faced by salon professionals and the importance of self-care in the industry. Carla shares her 30 years of experience in the salon industry and how personal struggles led her to explore modalities like EFT tapping. The conversation highlights the...
Published 04/17/24
What’s the right right formula for staffing your salon for profit? Join Kayla Swanson and Doug Campbell in this episode of the Profitable Salon Owner Podcast as they delve into the critical topic of staffing your salon for profitability. Learn valuable insights on shifting your mindset, hiring the right staff, leveraging technology, and delegating tasks effectively to optimize your salon's performance and customer experience. Want support implementing these strategies in your salon? Have...
Published 04/10/24
In this episode of the Profitable Salon Podcast, Kayla Swanson and Katie Whitledge discuss essential strategies for salon owners to differentiate themselves in a competitive market. They emphasize the importance of SWOT analysis, digital presence, website optimization, and client retention strategies. Key takeaways include personalized experiences, building a strong team page, implementing conversion funnels, and assessing client culture fit. Tune in for actionable insights to elevate your...
Published 04/03/24
In this episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett dive into the primary reasons behind salon failures, emphasizing the significance of identifying and addressing business blind spots. They discuss the importance of continuous learning, understanding key business metrics, seeking support, and fostering a culture of growth within salon teams. By taking actionable steps and cultivating personal accountability, salon owners can overcome challenges and achieve...
Published 03/27/24
In this episode of the Profitable Salon Owner Podcast, join host Kayla Swanson as she delves into the secrets of salon success with special guest Bennie Pollard, co-owner of Cool Beauty. Discover how intentional relationships and marketing can transform your salon business. Pollard shares personal anecdotes, practical insights, and actionable tips for salon owners, stylists, and beauty professionals looking to elevate their game. From building trust with clients to nurturing distributor...
Published 03/20/24
In this engaging podcast episode, Kayla Swanson and Jamie Dana delve into actionable strategies for boosting organic audience growth on Instagram in 2024. Jamie's insights, drawn from her extensive experience in the hair industry and Instagram education, highlight the importance of creating a unique follower experience, diversifying content beyond hair photos, and addressing client concerns. Moreover, the episode emphasizes the significance of involving stylists in content creation to foster...
Published 03/13/24
The episode dives into the challenges of being authentic on social media and provides practical strategies for success. Host Kayla Swanson and guest Celine Dupuis discuss the importance of setting boundaries, planning content, and sharing personal stories genuinely. They emphasize finding joy and purpose in social media engagement, rather than focusing solely on metrics and trends. By prioritizing authenticity and connection, individuals can build a genuine community and attract the right...
Published 03/06/24
In this podcast episode, Kayla Swanson and Doug Campbell explore the concept of cross-promotion in salons, focusing on how it benefits salon owners and clients alike. They discuss the intentional promotion of various services within the salon, the impact on client retention, and the potential for increased profitability. Doug shares insights on the importance of professional advice in retail sales and the overall positive effects of a team-oriented mindset. The podcast advocates for a...
Published 02/28/24
In this episode, Kayla Swanson and Shawn Stearns explore the emotional cycle of change, providing insights into the stages individuals go through when facing significant life changes. They discuss the decision-making process, the importance of defining one's purpose, and overcoming the urge to quit. The episode concludes with the idea that success and fulfillment come from persisting through the cycle and setting new goals.
Published 02/21/24
This podcast episode features Kayla Swanson and Jason Everett discussing the complexities of building successful business partnerships. Jason shares his experiences, emphasizing the importance of selecting the right partners, aligning with shared missions, and avoiding pitfalls such as disputes over workload and equity distribution. The conversation touches on Jason's 10-year partnership with Doug Campbell, providing insights into navigating challenges and maintaining alignment. Practical...
Published 02/14/24
Kayla and Samantha discuss the importance of building a mission-driven leadership team in a salon. They emphasize the need for a clear code of honor, delegation, and the positive impact on individual team members. The conversation also explores the significance of a salon's mission statement and practical tips for empowering team members. Whether you're a salon owner or part of a leadership team, this podcast provides valuable insights into creating a thriving and purpose-driven salon...
Published 02/07/24
Kayla sits down with Joey Coleman an award winning author, speaker, and teacher who discusses how to never lose another employee again through remarkable experience. He’s written two books which his first “never lose an employee again” is a New York's Best seller. He discusses the 8 phases of the employee experience, and how these 8 phases will work in any business and create a culture that encourages yours and the employees success. The best time to implement these strategies are today. He...
Published 01/24/24
Join Kayla Swanson and Lindsay Haney in this podcast episode focused on her perspective of the salon industry. Lindsay shares practical insights from her journey – from hairstylist to med spa owner. Discover key decisions, lessons, and strategies for personal and professional development. Dive into actionable tips for team empowerment and building a positive salon culture. Subscribe for real-world advice to elevate your salon business. What to Expect: Lindsay spills the tea on her journey...
Published 01/17/24
Join Kayla Swanson and Jason Everett on the "Profitable Owner" podcast as they unravel the secrets to mastering leadership within salon and spa businesses. This engaging discussion dives deep into the essence of building a robust leadership team, navigating the transition from producer to leader, hiring strategies that prioritize commitment, and the art of crafting compelling job posts to attract the right talent. They explore the significance of creating a unique workplace culture,...
Published 01/10/24
Join Kayla and Jason in Profitable Salon Owner Podcast as they dive into the tough reality of feeling like quitting your business. Discover actionable advice on reigniting passion, embracing failure, and reshaping narratives to drive business success. Explore the power of community, adaptability, and a positive mindset in overcoming challenges. Tune in to transform your business perspective and embrace growth opportunities.
Published 01/03/24
Step into the world of salon productivity on the ‘Profitable Salon Owner’ podcast, where Kayla and Jade spill the secrets! Jade's got a rollercoaster journey, from humble beginnings to globetrotting pro. They get real about how your food choices impact your hustle – turns out, that sugar rush? Not so great for your focus. Managing distractions and rewarding yourself, now that's a winning strategy! Salon bosses, take notes! They've got golden tips on boosting your team's game by fostering...
Published 11/29/23
Welcome to the Profitable Salon Owner Podcast! Join Kayla as she sits down with Stefanie Fox, a salon industry powerhouse with 22 years of experience and an unwavering passion for team building. Stephanie's obsession with creating dream teams is contagious! Dive into this episode to uncover Stefanie's journey from an unexpected entry into the beauty industry to becoming a mompreneur in Columbus, Ohio. Discover her secrets to effective leadership, recruiting top talent, and cultivating a salon...
Published 11/22/23
In this episode of our podcast 'The Ultimate Guide To Selling Retail,' our discussion delves into the intricate art of enhancing retail sales within the salon industry. Key insights emerge as Shawn Stearn and I (Kayla Swanson) explore strategies to overcome challenges faced by salon owners in boosting retail revenue. It begins with understanding that selling is not about pushing things onto others; it's about serving their needs. Transforming the negative views about selling into a positive...
Published 11/15/23
Join Kayla and special guest Alicia Soulier, the CEO and founder of Salon Scale, in this episode of the podcast as they explore how to transform your salon's back bar into a profit center. Learn about Alicia's journey as a salon owner and discover the innovative solution she developed to address back bar profitability. Salon Scale calculates the cost of goods and helps salons turn their back bars into revenue-generating assets. This podcast episode provides valuable insights into the...
Published 11/01/23
Are you ready to unveil the insider secrets of salon success? Kayla and Jason are your guides on this eye-opening journey. In this remarkable podcast, Jason uncover the untold stories of his own challenges and triumphs, sharing the keys to making your salon business THRIVE. Brace yourself because it's not as straightforward as it appears. They challenge the 'hustle culture' myth, and it's time to find out if you agree! Watch this video to unearth the salon success SECRETS and decide if it's...
Published 10/25/23