When the directive from global food giants, such as Danone and Nestle pledges to source nearly a quarter of their milk globally from regenerative dairy farms by 2025, you pay attention. Announced this week was a unique partnership between Synlait Milk and Danone, AgResearch and the Ministry for Primary Industries' (MPI) Sustainable Food and Fibre Futures Fund to study soil health between conventional and regenerative practices on 10 farms in Waikato, Canterbury & Otago over five years. This week's Change Maker, Hamish Reid, Head of Sustainability & Brand at Synlait says we will achieve added value by profiting from purpose and regenerative meet our consumer's demands. Thanks to our partners at Farmlands for supporting Sarah's Country this season.