In this week’s Scale Your Sales podcast episode, my guest is Tara Ryan, the founder of InfiniDEI. Tara's organization, InfiniDEI, is built on understanding energy. She is a sales leader, executive coach and activist. Through her work she helps others become more conscious of the energy they bring to the world so they can wake up to the potential that is possible inside of them. In this episode, Tara talks about making it about them, choose curiosity over judgment, and through every step of the selling process. She said, you've got to truly listen and shut off your own assumption. According to her, there are too many assumptions in the sales process and we must test and prove whether it's true and focus on what is versus “what if”. Through her work, she helps others become more conscious of the energy they bring to the world so that they can make up the potential that is possible inside of them. Welcome to Scale Your Sales Podcasts, Tara Ryan.   Timestamps:   04:27 – We owe leaders more than we are giving them. 11:45 – We don't give men the space. 15:10 – Vulnerability depends on the culture of your organization. 19:40 – People in sales, for a long time, are filled with assumptions. 22:25 – Connection and opportunity is going to not only benefit the culture, but life. 25:20 – Human-centric conversations with customers are important.   https://www.instagram.com/infinidei/?hl=en https://www.facebook.com/infinidei   https://www.linkedin.com/in/tara-ryan-cpc-bb147a20/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.     Book Janice to speak virtually at your next event https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSal...