Episodes
⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠ (anonymous) --- Learn how Owner.com scaled their sales team from 4 to 50 reps in 24 months while maintaining a 0.13 BDR CAC ratio through innovative outbound sales strategies. Kyle Norton shares: Why a 2:1 BDR-to-AE ratio works in SMB How to achieve $72K ARR per BDR monthly Building data-driven sales operations RevOps investment strategy for scale Machine learning for...
Published 11/19/24
⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠ (anonymous) --- On this episode, we talk about: Outbound isn't dead AI in outbound, and why AI SDR Effectiveness is Overrated How you can start using AI in your outbound strategy Discover why AI SDRs may not be the silver bullet for outbound sales strategies. Learn how go-to-market AI tools can enhance your sales pipeline optimization without sacrificing the human touch. Perfect...
Published 11/15/24
⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠ (anonymous) --- On this episode, we talk about: • Build a 4-tier BDR Academy that retains top performers for 2-4 years • Structure compensation models across experience levels • Implement weekly performance metrics that drive results • Create an enterprise-grade tech stack for outbound prospecting • Develop business acumen in junior BDRs • Transform BDRs into Enterprise Corporate Sales...
Published 11/08/24
⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠ --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ (anonymous) --- On this episode, we talk about: - How to go from founder-led sales to a scalable team, - The real secrets behind outbound that works, - Scaling fast with 20 high-performing reps. --- Who is Zach? - Chief Revenue Officer of Triple Whale, - He’s the master chef behind Triple Whale’s growth, joining as Head of Sales and now CRO. - Built a team from scratch and hit 10,000+...
Published 11/01/24
⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠ --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- In this episode, we'll discuss: - His top 3 interview questions - Key skills he seeks - Real-life examples of top candidates Who’s Jack Knight? - The tech sales coach with over 5 years of SDR leadership XP experience. - He’s led SDR teams, hired 30+ reps with a 93% success rate, and helped launch over 70 SDR careers. Connect with Jack on LinkedIn https://www.linkedin.com/in/techsalesjack/ Join...
Published 10/26/24
Ready to join? Subscribe to The Tasting Menu newsletter today for $178/year (save 32%) or $22/month. --- ⁠⁠⁠📫 Subscribe to the Free newsletter⁠⁠⁠ --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- When you're ready ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠ --- Connect with me ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠ ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠ ⁠⁠⁠🐦 Connect on X ⁠⁠ Chapters (00:00) Intro & 2 announcements (02:21) Framework One: The Agoge Sequence (05:00) Framework Two: The Becc Holland Sequence (08:06)...
Published 10/10/24
Grab the “Q4 Calculator” spreadsheet here. --- Next up, check out this episode: How to use Perplexity AI for outbound --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- When you're ready ⁠⁠⁠📫 Subscribe to the newsletter⁠⁠⁠ ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠ --- Connect with me ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠ ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠ ⁠⁠⁠🐦 Connect on X ⁠⁠ Chapters (00:00) Finish 2024 Strong (00:34) Step 1: Analize Q3 (02:05) Step 2: Plan Q4 (04:03) Step 3: Time...
Published 09/29/24
Grab the prompts we used in this episode here. --- Ask: ⁠⁠Submit your questions here⁠⁠ --- When you're ready ⁠⁠📫 Subscribe to the newsletter⁠⁠ ⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠ --- Connect with me ⁠⁠📌 Connect on LinkedIn⁠⁠ ⁠⁠📹 Subscribe on YouTube ⁠⁠ ⁠⁠🐦 Connect on X ⁠ Chapters (00:00) Overwhelmed by Research? (01:04) 3 Reasons to Choose Perplexity Over GPT or Google (02:02) How NOT to Use Perplexity (02:55) Using Perplexity for Effective Account Research (03:27)...
Published 09/18/24
Ask: ⁠Submit your questions here⁠ --- When you're ready ⁠📫 Subscribe to the newsletter⁠ ⁠👨‍🍳 Want to work with me? Send me a DM --- Connect with me ⁠📌 Connect on LinkedIn⁠ ⁠📹 Subscribe on YouTube ⁠ ⁠🐦 Connect on X Chapters (00:00) The Problem with Traditional Cold Outreach Approaches (00:11) Flipping the Script: The Value-First Cold Outreach (00:50) Real-World Application: Prospecting for a SaaS busines (01:53) Building the Campaign: Targeting Competitors (04:57) Crafting...
Published 09/11/24
Read the written version of the Cold Email Deconstruction here. --- Ask: Submit your questions here --- When you're ready 📫 Subscribe to the newsletter 👨‍🍳 Want to work with me? Send me a DM Connect with me 📌 Connect on LinkedIn 📹 Subscribe on YouTube 🐦 Connect on X CHAPTERS Updates (0:00) - Introduction and Rebranding Announcement (0:58) - Elric's Career Update: From Fired to Solopreneurship (2:17) - Why Choose Solopreneurship and Fractional Leadership (4:31) - The...
Published 09/04/24
In this episode, we'll discuss: How to plan your week How to execute daily How to follow up properly Celine Hoyle is a top BDR and BDR Team Lead at Mosaic. Celine's performance: Q1 '24: #1 BDR (144% of quota) Q4 '23: #1 BDR (122% of quota) Q3 '23: Ramping (137% of quota) Connect with Celine on LinkedIn: https://www.linkedin.com/in/celine-hoyle-6588a117b/ Here’s more information about Celine’s accounts and buyer personas: ICP: B2B SaaS companies with 50-500...
Published 06/30/24
In this episode, you'll discover the strategies of a successful Enterprise SDR: How to organize your day as an SDR How to use videos in your outreach How to adapt your outreach approach Jacob Farmer is a Strategic Accounts SDR at Muck Rack. Since he's joined Muck Rack: He sourced $5.86 million in pipeline, the highest in company history He brought in over $765,000 in annual recurring revenue, ranking among the top three reps. He consistently hit or exceeded his meetings held...
Published 06/22/24
In this episode, we'll discuss: How to plan your week How to execute daily How to follow up properly Quitterie Lafont is a top-performing Enterprise Sales Development Representative @ Datadog In February 2024, Quitterie was the global Top Performer SDR Enterprise with 267%. In March 2024, she achieved 173% and was the Top Performer SDR Enterprise EMEA. For Q1, she reached 190%. Connect with Quitterie on LinkedIn https://www.linkedin.com/in/quitterie-lafont-9850b7164/...
Published 06/15/24
In this episode, we'll discuss how to use AI to: Score and prioritize accounts. Research accounts. Prospect. Benyamin Holley is an Enterprise SDR at Lightyear, and Founder of Lazy Sales Benyamin is building a true enterprise outbound motion from the ground up. Helping refine targeting, messaging, processes and tooling. He booked meetings with 2 of the F500 so far. In Q1 '24 - #1 in outbound sales accepted meetings. Connect with Benyamin on...
Published 06/06/24
In this episode, we'll discuss: The different outbound sequences Teddy uses His cold-calling framework How to use your analytics and reports to improve your results Teddy Frank is a top-performing SDR @ Atrium Teddy set a record for the most outbound meetings booked in a quarter (Q1 - 77 meetings). In Q1, he booked 50 meetings via cold calling, with a conversation-to-meeting booked rate of 27.7%. Connect with Teddy on...
Published 05/24/24
In this episode, we'll discuss: Prospecting current customers and prospects The signals John uses to reach out to his accounts Strategies for engaging an industry that is not very active on LinkedIn John Ciannello is a top SDR @ Fourth. John started as an SDR six months ago and averages 130% of his fully ramped quota, achieving 500% in his second month of onboarding. Connect with John on LinkedIn https://www.linkedin.com/in/johnciannello ---- 📬 For more prospecting and sales...
Published 05/18/24
In this episode, we'll discuss: The differences between a dedicated SDR model and a scaled model How to develop a scaled model from the ground up The essential tools and infrastructure required Collin Stewart, the CEO of Predictable Revenue. Here's what Collin has done: Bootstrapped Predictable Revenue to millions in revenue Expanded the revenue team to 11 members Grew three companies from zero to $1 million as only sales hire Connect with Collin on...
Published 05/04/24
3 takeaways from this episode: Social selling: using voice notes, and videos Social selling with different buyer personas than sales and marketing leaders How to overcome the fear of cold calling — For more prospecting and sales development tips, join 2,611 SDRs getting the newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠ — Welcome to Episode 28, where we immerse ourselves in the world of a top-performing BDR, Holly Allen of Deel. She exceeded her target by 260%, got the...
Published 04/28/24
If you missed part 1, listen to the episode here: https://link.chtbl.com/build-high-performing-sdr-team --- In this episode, you will learn 3 key things: Take ownership of the SDR hiring process and work closely with talent teams and agencies to find the best candidates. Write an engaging job description that emphasizes the role's benefits and appeal. Utilize scenario-based interview questions to gauge traits like extreme ownership and emotional intelligence. --- Chris runs 2...
Published 04/23/24
4 things you'll learn in this episode: How Mike writes cold emails. What to do before sending emails The mindset behind writing emails. The framework for cold emails. Mike Wander is a former Account Executive at Lavender. Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story. Mike's results: In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails. His...
Published 04/17/24
In this episode, you will learn 3 key things: Is leadership right for you? The transition from being an IC to a leadership role Tactical tips and insights from KD on leadership --- KD, Kevin Dorsey, known as the Father of Modern Leadership. Here's what KD has done as a sales leader: At Bench, he led the team to their first $1M ARR month, tripling their customer base. At PatientPop, he expanded the team to over 170 members, doubled conversion rates, and tripled the sales...
Published 04/13/24
In this episode, you will learn 3 key things: The importance of hiring the right people to build a high-performing SDR (Sales Development Representative) team. How creating a team culture and playbook can align behaviors and drive high performance. The significance of understanding individual goals and linking them to sales performance to boost motivation and commitment. --- Chris runs 2 businesses: - He helps SDRs hit quota and get promoted. - He helps SDR Leaders build...
Published 03/23/24
Episode #3: My Journaling Journey - My Lessons on SDR Leadership in 2023: Team Layoffs The Evolution of the SDR Model Hiring Strategies SDR Creators Send me a message on LinkedIn to let me know what you think about the episode: ⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- 📬 For more prospecting and sales development tips, join 3,722 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -- Chapters: (00:00) SDR...
Published 03/16/24
3 things you'll learn about cold outbound LinkedIn messages: Common mistakes in cold outreach. The importance of research before sending the message. Revamping your approach to start a conversation. 2 weeks ago, I received an ineffective cold LinkedIn message from an SDR at a B2B contact data company. Today, I'll show you how I improved it to start a conversation with my prospects. --- If you'd like me to review and enhance your outbound messaging, feel free to send me a DM on...
Published 03/09/24