4 things you'll learn in this episode: How Mike writes cold emails. What to do before sending emails The mindset behind writing emails. The framework for cold emails. Mike Wander is a former Account Executive at Lavender. Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story. Mike's results: In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails. His email open rate stands at 65.3%. He has a 45.8% reply rate on cold emails. Connect with Mike: ⁠https://www.linkedin.com/in/mikewander/⁠ --- 📬 For more prospecting and sales development tips, join 3,811 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠ --- Timestamps: (0:00) The average email sales writer (1:07) Booking 87 meetings in his first 3 months. (2:53) Building your account list (9:22) How to create your Point of View (13:58) Effective triggers to use in your outreach. (15:34) Insights into executives inboxes (19:12) Crafting effective Subject lines (20:26) Overcoming the Mental Spam filter (22:32) Tying your triggers to challenges and how you can help. (25:16) The balance between creativity and following Mike's process. (26:47) Other cold emails frameworks (28:00) How to leverage your research in your outreach (29:24) Tips to improve your cold email reply rate. (30:20) The most common mistake in cold emailing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sdrgame/message