Description
Emilie and her father, Petter Stordalen, run Nordic Choice Hotels and the Strawberry Group, a real estate and investment group in the hospitality space. Petter has been called "Richard Branson of the Nordics" and started from humble beginnings to slowly build his business into a billion-dollar empire.
As 100% of the business closed overnight when the pandemic hit, Emilie and Petter reveal their thoughts and challenges that followed in a vulnerable and honest conversation about what happens when your life's work risks to fail - and how they came back from it.
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Emilie: https://www.instagram.com/emiliestordalen
Petter: https://www.instagram.com/petterstordalen
Sequel: http://instagram.com/sequelxyz
Gustaf: http://instagram.com/gltore
Topics
00:00 Intro
01:33 A Norwegian in a Swedish body
03:31 The hospitality industry got wiped out
07:35 From selling strawberries to billion-dollar net worth
13:16 How many hotel nights per year do you stay yourself?
12:14 Emilie's thinking about working at Strawberry
16:10 How are the companies up to now?
18:48 What is it like to run a family business?
20:41 Running the business as well-known personalities in Scandinavia
21:55 Water torture and jet ski crashing in front of 3,000 people
25:14 Lounges with American Express Platinum
26:25 Thoughts behind the social media presence32:18 Side hustling as booking agent
31:50 Emilie’s view of Petter
35:00: A hotelier’s favorite luxury hotels (and destinations)
42:30 How did you survive a two-year crisis?
44:10 How close was failure?
49:39 Living through the worst time of the business
52:35 What’s the future for you from here?
52:50 Virtual hotels
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023)
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