Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out:The purpose of the 6 main pages of your website in convincing someone to book or buyWhat to do (and not do) on each page to keep someone clickingExactly what each page must have and how it should end to book ...

Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elisa's journey from high school teacher to virtual assistant to service providerHer fears and hesitancies around reaching out to potential c...

Have you ever felt less than because of your revenue? If money isn't your biggest motivator in your business, I'm here to validate you and share 6 things that fuel me in my business more than my revenue. Listen to this episode to find out:My journey from a 9-5 professional to a new business ownerHow I've found more purpose and contentment in my business than my prior jobsMy take on whether or not I believe money can buy you happiness------------------------------------------------⭐️ Well...

Submit your questions, and I'll answer them at the end of the season!Send me all your questions:about branding, your website, creating content, and designed assetsabout your business (yes, you can be anonymous!about me or my businessI promise to answer it all, unfiltered, with no shame or shade!Submit your questions as text or audio by June 20. I can’t wait to hear your questions!---------------------------------------------🎙️ Skilled and Fulfilled episodes💻 Felter Unfiltered website📸 Felter ...

If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales). Listen to this episode to find out: How to determine what marketing channels and strategies are best for your business and lifeOur thoughts on ManyChat keywords, TikTok, and if VAs should have an InstagramHo...

Some business owners think if they can get in front of a bigger audience – like as a podcast guest – they'll have clients flooding their inbox. But if you're not pitching yourself strategically, this won't move the needle for your business.Listen to this episode to find out:How I find and pitch myself to podcasts (and booked 20+ interviews in one year)How to prep for a podcast interview (both as a guest and a host) so you can both get the most out of itMy best tips on how to guest on podcasts...

If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're making any of these 5 common mistakes, you might be losing out the critical first impression.Listen to this episode to find out:How to fix the top mistakes you might be making with your online presenceWhy letting people vote on your branding can keep you fro...

Are you selling to ALL types of decision makers? If you've never thought about how to appeal to each of the 5 different types of decision makers, you might be leaving money on the table. Five service providers share how they make purchasing decisions, consume content, and shop offers for their business in this episode.Listen to this episode to find out: what the decision-making process is like for all 5 typeshow each decision maker consumes a sales pagethe email and social media consumpt...

Is no money is coming in to your business? Do you need a game plan for when you're in a dry spell of no bookings or sales?Listen to this episode to find out:how to use targeted marketing to sell something to a segment of your audiencewhy market research is essential to selling – and how you might be doing it wrongdifferent ways to cut expenses in your business and life you might not have considered Mentioned in this episode:💻 Picture Perfect Brand Presence - attract the right business wi...

Are you sick of taking clients who make your life more difficult? You need to watch out for red flags from potential clients, so you can decide on the front end how to handle working together (or not work together at all!).Listen to this episode to find out:signs that a client might be difficult to work with or might not be a good personality fitthe worst red flags potential clients can give that you should run, not walk, away fromhow to tell a client you no longer want to work with...

Are you tired of getting ghosted by referrals, with no clear reason why they didn't book? Are your inquiries suddenly drying up? You might be giving potential clients red flags without realizing it.  Listen to this episode to find out: Red flags you're giving at every phase of the client life cycle – from discovery to booking – and how to fix themHow your online presence might be turning clients offMy best advice to set yourself up for success during sales or discovery calls and the...

Do you struggle to set and stick to your prices? Do you want to feel confident sharing and posting your prices? Kimberly Tara, owner of The Tara CPA Firm, joins me to give tips and strategies that will help you price your offers with confidence. Listen to this episode to find out:  how we set and raise prices for new offers (and if we've ever lowered them)our mindset on pricing as business owners, plus some pricing failsthe nuances of project based vs. on-going or retainer pricinghow to make...

Are you sick of being misguided by bad, out-of-touch, or unrealistic business advice? Do you want a real-life perspective on what actually works? Listen to this episode to find out: The business advice that led me astray when I was starting out and what I learned from itMy take on if you can really scale a service-based business and how to startMy hot take on passive income and what you might want to try insteadReal conversion rates of mine and how I recommend figuring out what works for your...

Do you struggle to work with your clients' bad branding or bad-looking assets, and hate how it makes you look bad, too? Listen to this episode to find out: 6 reasons your client's stuff might look bad, and what to do in each scenariohow consistency, legibility, and misaligned branding can negatively affect your client's bottom line how to have a conversation with your client about their branding so you can do your job without burning any bridgeswhat to do if your own stuff looks bad Mentioned...

Do you hate selling yourself and wish you could make effortless sales without feeling sleazy? Emily Conley, copywriter and owner of Emily Writes Well, joins me to give tips and strategies that will help you show up and sell your services with confidence. Listen to this episode to find out: the mindset shift you need to get more confident and comfortable in selling yourselfthe must-have channels, strategies, and tactics to sell your services so you get consistent, long-term businessthe one...

Do you struggle with the loneliness and pressure of being a business owner? Listen to this episode to find out: Lessons and strategies I pulled from therapy that help me in my business2 tactics that motivate me to get more work doneHow I deal with setbacks, disappointments, and perfectionism in business --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram

Do you want to spend more time working with clients, and less time begging them to book? Listen to this episode to find out: the biggest mistakes that keep people from buying your offers (and how to fix them)how you're creating distrust with your audience without realizing ithow to create urgency for your offers, so people book with you today Mentioned in this episode: 🆓 Quiz: What fonts and colors work for your brand?💻 Well-Oiled Website - create a website that books clients like a...

Hey service provider, coach, or freelancer! You got into business because you’re good at what you do… and now you’re stuck marketing a business! If you’re tired of out-of-touch advice from big-name educators, you’ll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. hosted by Felter Unfiltered --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter...