Made to order. That's what most of us do. We deliver customized services to our clients. It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product. This model works. It's what most clients want. And when done right, it can be very profitable. But is that the only way to deliver professional services? No. There are other models that can be just as profitable ... and even more scalable. And in today's interview, you'll hear from Brian Casel—a web designer who has transformed his freelance business from a service-based firm to one that offers "productized" services. You'll learn how he's done this, why it works ... and how it could work for you, too!