Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’   Got...

This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor.   Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society Global Ad Spend 2021-2022: Where...

This episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one episode!

This episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a laugh!) about Facebook’s rebrand.

This episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question about how to develop school marketing skills.

This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave!

In this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more!

With Apple’s recent security updates top of mind, we start this episode by discussing its impact and how marketers will need to adapt their paid Facebook strategies in light of these changes. Charlie and Rita then get into the nitty gritty of how to execute the perfect Open Day in this month’s Deep Dive, before raving about a potential future of personalised digital executions of school tours.

In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising.

We start this episode by considering the impact of the upcoming iOS updates on your social media advertising in Making News. Then it’s a Deep Dive into the how and why of aligning your school’s visual branding with your storytelling before we answer a listener’s question about which audience should be targeted with which social media platform. This month we’re raving in Rants and Raves, as we delve into what it is that makes a design look good.

In the first episode of 2021, Charlie and Rita enjoy a social media special. The pair discuss the recent battle, and subsequent outages, between Facebook and the Australian Government and how schools can navigate the space. In the Deep Dive, the pair discuss the School Marketing and Social Media Survey 2020 and some of the most interesting findings, before Rita shares her Top Tips for preparing a great Digital Strategy.

In the final episode of 2020, Charlie, Rita and Jose look ahead at the trends that might be emerging for school marketers in 2021. The team discuss what may or may not be relevant for schools compared to higher education trends and how schools can elevate themselves above the competition. In this episode’s Top Tips, Charlie shares his tips for identifying your school brand ambassadors whilst in the Rants and Raves segment, the hosts rant, and rave, about some of the biggest Christmas ads.

Charlie, Rita and Jose are joined by Em to discuss how to plan and execute a great social media strategy for your school. The team discuss strategy and planning to support your school’s objectives as well as tactics, specific platform recommendations and tips to help time-poor school marketers. In this episode’s Top Tips, Jose shares his tips for planning a successful new website build whilst in the Rants and Raves segment, the hosts rant about lazy generational targeting approaches.

In this episode, Charlie and Rita discuss the scary trends on social media and the dangerous ‘challenges’ that students and adolescents are exposed to on TikTok. In the Deep Dive segment, the team discuss three website copywriting facts that might make school marketers re-think their content strategy and in this episode’s Top Tips, Rita shares her tips for choosing a supplier for your school. Finally, in the Rants and Raves segment, the hosts rave about some fun new ads from Uber Eats.

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Charlie and Rita get excited for the InspirED 2020 Brilliance Awards; the team debate how school marketers can be brave with their school brand; they share some easy and actionable steps to help to improve your school marketing; and finally, the hosts share tips on copywriting narratives to maximise engagement with prospective parents.

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Charlie and Rita discuss the 2020 Social Media Statistics produced by #SMPerth; how schools should be addressing building their brand through a pandemic and whether they should be advertising; and finally, the hosts rave about Swinburne University of Technology’s creative solution to remote open days.

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Charlie, Rita and Jose discuss the creativity that has resulted from the COVID-19 pandemic; why school marketers should get involved with the planning of their school’s arts events and how they can ultimately nurture leads through the process; and the recent Instagram resources from SchneiderB.

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Charlie, Rita and Jose discuss the censorship battles social media networks are currently fighting; Pinterest and whether school marketers should be using it, and how it can be used in school marketing; and the recent closure of many community newspapers in Australia.

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Charlie, Rita and Jose discuss how best to navigate the testing times facing school marketers during the current COVID-19 pandemic; how to execute virtual tours effectively; and some fun and easy ways to produce lockdown content.

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Charlie, Rita and Jose discuss how to communicate to stakeholders about the current COVID-19 pandemic; the importance of building trust within the school community; and some light-hearted stories involving parents working from home.

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Charlie, Rita and Jose talk about their favourite and least favourite ads from the US Super Bowl; how school marketers can use the Olympic Games to support their own content; what the optimum enewsletter subject line length is to maximise opens; and Wesley College’s back to school video.

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jenni Smith. Charlie, Rita and Jenni discuss the recent devastating bushfires hitting Australia’s east coast and the role that school marketers play; how school marketers can best prepare for the start of a new year; the different ways school marketers can get obtain responses from unresponsive teachers; and the 2019 inspirED Brilliance Awards.

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Charlie and Rita talk about the top marketing trends for 2020 – from shoppable posts, virtual and augmented reality, Google Ads and everything in-between.

In this episode, Charlie, Rita and Jose talk about the perceptions of private school advertising, internally and externally. In the Deep Dive segment, the hosts discuss the importance of creating and giving your school a soul. The Question of the Week focuses on how school marketers can overcome the challenges of the crazy end of year period. In the Rants and Raves segment, the hosts have some fun with the 2019 Social Media Dictionary, discussing new useful online terms, slang and acronyms.