"A common misconception is that you need to have your own show to leverage the podcast medium. But it's not true. You can be a value-driven guest and make some powerful connections and lend your expertise to these podcasters who are trying to create content for their audience." ~ Jason Cercone   You're in for a treat today. In this episode you'll discover: Why all entrepreneurs and professionals should utilize the podcast platform to grow their brand and establish their thought leader status. The most powerful benefit of podcasting that many, many people overlook and ignore. Why most guest pitches, presentations, and outreach strategies stink and how you can fix it! Why podcast guesting is more than just showing up for an interview and talking. The best tips and strategies on how to get started and make podcast guesting apart of your marketing/networking strategy.   Connect with Jason: http://www.podcastguestingsimplified.com   Connect with your host, Allison: www.bossladyinsweatpants.com