Whether you love Reels or hate them, this is a must listen to episode. If you want to create effective Instagram reels for your business, Mandy Emerson is the go-to expert. Mandy is a social media strategist helping female entrepreneurs grow their business using social media, especially Instagram. Today, she shares: The purpose of reels and why you should create Reels What keeps viewers watching reels all the way through    Common mistakes to avoid  Some realistic expectations when it comes to reels   Please connect with Mandy at www.thefiercesocialsociety.com/podcast Connect with your host, Allison, at www.bossladyinsweatpants.com