In this episode, Reilly discusses the importance of Instagram for sports dietitians and provides tips on how to optimize the platform for business growth. She emphasizes the value of short-form content, particularly reels and carousels, and highlights the importance of creating shareable content. Reilly shares her own experience of using these strategies to grow her following and offers encouragement to other sports dietitians to utilize social media to grow their private practices. Important Time Stamps 1:26 - My Love-Hate Relationship with Instagram 3:16- Optimizing Short-Form Content 4:33 - The Power of Carousels 05:38 - Creating Shareable Content 06:03 - Prioritizing Shares over Saves 07:01 - Analyzing Data for Growth 07:30 - The Sports Nutrition Business Bootcamp It is normal to feel overwhelmed but we are here to help you overcome it. After listening to today's episode, check out our other business resources! • https://reilly-beatty-sports-nutrition.ck.page/ce7f2bac1a to our weekly Sports RD Business Insider newsletter • Start our free rbsn-sports-nutrition-library.teachable.com/p/sports-dietitian-business-mini-course • https://docs.google.com/forms/d/e/1FAIpQLSfRDlBFW_rjLamvq4zIYfd2ZzF2LhrN07_cyPxn4wBoiECgBA/viewform to our Sports Nutrition Business Boot Camp to join our next cohort! We are excited to help you on your journey!