My name is Fabrizio Ballarini, work in Organic Growth at Wise. In May 2021 during a sabbatical leave, I am going to try build a long term business that will grow primarily via SEO. Starting from 0 and sharing daily highlights about my progress. I will cover multiple topics from putting a team together, choosing a brand, buying domains, setting up tech, producing content and web products as well as all aspects about monetising web traffic. Goal is to share my learnings with startup founders and SEOs in early stage companies to get SEO right from the very start to scale a new business.