205 - Why We’re Prioritizing TikTok (but maybe you shouldn’t) | Demand Gen Live S2 x55
Listen now
Description
TikTok. It's no longer a platform to "keep an eye on". It's here to stay and has been the fastest growing social media platform, globally, over the last several years. But is it the right platform for you as a B2B SaaS company? Maybe, maybe not. In this episode, Chris talks about why Refine Labs is diving into TikTok as a brand and encouraging employees to do so as well.  Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
More Episodes
Chris joined Alan Zhao to talk about the evolution of B2B Go-To-Market tactics. Chris offers an insightful analysis of contemporary, data-oriented go-to-market strategies, emphasizing the essential role of analytics and data-centric decision-making in aligning sales and marketing initiatives with...
Published 05/10/24
Are skyrocketing CAC, decreasing LTV, and over-spending on ineffective demand generation tactics causing bloat in your go-to-market engine? You're not alone 👀 Go-to-Market teams across tech and other sectors are grappling with these issues, and it's time to take control. From this recording...
Published 05/07/24
Published 05/07/24