“When you find something that works, you need to make it work.” In an appearance on the Dominate Your Market Podcast with Michael Pedersen, Chris announces the decision for Refine Labs to leave the Demand Gen ecosystem and move to a Revenue R&D system. They also discuss ideal investments in marketing and advertising, how to address antiquated views on marketing, CEOs taking ownership of content and visibility, and more. If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here! Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.