Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the process of switching from a Lead Gen to Demand Gen Strategy, including: SEO: What skills does a team need to level up or focus on to improve demand gen strategy, and how to measure SEO impact Product Launch: how to fit launching a product into Demand Gen Execution Managing Expectations: Short term versus long term goals and results  Finding Balance: if a team that tracks leads should forget lead gen altogether in favor of demand gen, or create a balance of tracking and maintaining some gated content Content Creation: how to utilize a two person team to effectively create and repurpose content  If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering ⁠here⁠, or submit them ahead of the call ⁠here⁠! Also make sure to check out ⁠The Vault⁠, where you can find full depth insights and IP beyond the high level live event.  Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at ⁠usehatch.fm⁠.