In this week’s event, Chris hosts a dynamic conversation about the rapidly evolving concept of signal-based selling and its impact on the sales and marketing landscapes. The discussion uncovers the shifting paradigms in customer engagement, highlighting the importance of capturing and utilizing buyer signals to refine and optimize go-to-market strategies. As the episode unfolds, Chris Walker and other contributors offer a deep dive into the life cycle of category development, emphasizing the journey from defining a category to reaching its maturity in the market. This episode specifically marks the relevance of being in the early stages of signal-based selling, exploring its nuances and potential as an untapped dimension of sales data. By examining practical scenarios and underlining the contrast between traditional and innovative approaches, listeners are guided through understanding the criticality of intent alongside account fit. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm