Chris joined Alan Zhao on a live event for Warmly.ai for a discussion on Signal-Based Sales. Chris provides an in-depth exploration of what signal-based selling entails and why it is revolutionizing B2B go-to-market strategies. He outlines the advantages of using first party and third party signals to optimize sales outreach, detailing how this method outperforms traditional cold outreach or inbound motions reliant solely on MQLs. The discussion shifts to the practical side of implementing signal-based sales, including how to manage and analyze these signals effectively. Chris offers insights on leveraging data to determine the most impactful signals, highlighting the importance of separating the signal from the noise for optimal sales productivity. With the digital landscape continuously evolving, Chris emphasizes the necessity for agile small teams and startups to capitalize on this approach, explaining how even early stage companies can deploy robust signal-based systems without needing extensive resources. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm