146 - How Marketers Can Use the Dark Funnel to their Advantage | Demand Gen Live S2 x34
Gaetano DiNardi (Director of Growth Marketing @ Nextiva) made a surprise appearance on Demand Gen Live with Chris Walker last night. They covered...
What The Dark Funnel Is and How Marketers Can Use it to Market Better
Issues with Intent Data
The Importance of Consistency
Creating a top 25 marketing podcast
Leaning into what you can't measure
Distribution strategies for hard to reach audiences
Targeted direct mail
When to outsource expertise
Getting the most SEO bang for your buck
How do you know when an experiment is working or not
The broken SDR model
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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