146 - How Marketers Can Use the Dark Funnel to their Advantage | Demand Gen Live S2 x34
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Gaetano DiNardi (Director of Growth Marketing @ Nextiva) made a surprise appearance on Demand Gen Live with Chris Walker last night. They covered... What The Dark Funnel Is and How Marketers Can Use it to Market Better Issues with Intent Data Marketing Momentum The Importance of Consistency Creating a top 25 marketing podcast Leaning into what you can't measure Compounding gains Distribution strategies for hard to reach audiences Targeted direct mail When to outsource expertise Getting the most SEO bang for your buck How do you know when an experiment is working or not The broken SDR model Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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