Chris joined Alan Zhao to talk about the evolution of B2B Go-To-Market tactics. Chris offers an insightful analysis of contemporary, data-oriented go-to-market strategies, emphasizing the essential role of analytics and data-centric decision-making in aligning sales and marketing initiatives with...
Published 05/10/24
Are skyrocketing CAC, decreasing LTV, and over-spending on ineffective demand generation tactics causing bloat in your go-to-market engine?
You're not alone 👀
Go-to-Market teams across tech and other sectors are grappling with these issues, and it's time to take control.
From this recording...
Published 05/07/24